Moncler is a fashion outdoor sports brand

Famous for outdoor sports down jackets, Moncler entered fashion field in 1980s. At that time, a group of fashion followers called Paninari were exaggeratedly to be the vane of fashion. And Moncler Jackets are their best choices, especially the orange and yellow ones. It was quite difficult to find these two colors` Moncler down jackets in European shops at that moment. The control of the supply of Moncler Jackets had been the most complicated problem in importing and exporting. The same thing happened in Asia, too. Especially in Japan, it exploded Moncler down jackets bloom in students.

With the development of these years, Moncler stands on the latest fashion again. It becomes more bright-coloured and luxury. From the cooperation with Balenciaga and Fendi, we saw the fashion lightspot in Moncler had been lighted. No matter of the colors and designs of the down jackets or the unique design and fresh colors of the spy bags, both showed the unique and fashion of Moncler. It takes Moncler to a new fashion field. The jackets which was designed together with Balenciaga looked quite luxury, the whole body with golden paillettes, visually promoting the noble quality of Moncler. For the spy bags designed together with Fendi, unique green color makes everybody feel quite fresh. The smart body together with special material, makes the whole bag elegant and stereoscopic. Moncler finds his wide development space in cooperating with Junya Wsatanabe and Beams etc. fashion brand, especially the use of some high gloss colors, which are more and more popular in young people.

In 2006, Alessandra Facchinetti joined in Moncler Group. She designed the Gamme Rouge Line in her unique way, which won a great success. During the next two years, Alessandra Facchinetti designed four successful series for Moncler clothing. After she left in 2008, famous designer Giambattista Valli took over her position as design director. The new series Giambattista Valli designed for Gamme Rouge line is so perfect that Moncler down jackets are more famous for their fashion. He boldly used abundant colors and combined elegance and sports so perfectly. These two designers have made great contributions to the development of Moncler. They established the position from outdoor sports to the most up-to-date fashion of Moncler. Although, for a while, designer Alessandra Facchinetti were criticized by the public for her failures in Gucci, we have to say that without this designer, Moncler will not be what it is now.

Now, Moncler has been brought into China by Adrienne Ma, daughter of Joyce Ma. Last year, when the fist shop in Hongkong opened, all of the down jackets were sold out in several weeks in this hot city, where people only need to wear T-shirt to spent winter. Its abundant colors and fashionable design attracts a lot of fans. Many famous stars are the honest fans of Moncler down jackets, too. China is a big country, and Moncler clothing entered this market. I even do not need to tell more, each one can imagine what it will be in the future. We are looking forward to the continual fashion and development of Moncler. We sincerely wish Moncler, our favorite brand will get more success in the future. From this moment, let`s be fashionable from Moncler!
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